Wellbeing & Performance Coach
Perform better by living whole.
I work with coaches and athletes — from youth development to elite level — to build the wellbeing foundation that makes high performance sustainable. Working in English, Spanish, and Portuguese.
BSc Sport Management (Distinction) · HDip Social Policy, UCC (1st Class) · CELTA · Servette FC Féminin — Swiss League & Cup
Professional sport prepares the body. Who prepares the person?
The best-coached athletes in the world still burn out. Still lose themselves when the career ends. Still make decisions under pressure that they regret. Not because they did not work hard enough. Because nobody worked on what sits underneath the performance.
There is also a second layer to this now. Social media platforms, ultra-processed food, and passive entertainment are all engineered to spike dopamine without effort. The result is anxiety, scattered attention, and a nervous system that cannot properly recover. This is not a character problem. It is a design problem — and it hits athletes harder than most.
What I do: build the conditions from which performance emerges naturally. Habits, sleep, nutrition, connection, meaning. The tools to understand your own data and use technology intentionally. One person at a time, from the inside out.
How I work
One service. One focus.
BETWEEN SESSIONS
AI as a tool, not a threat.
The brain is a muscle. Like every other muscle, it responds to consistent, well-directed training. One session a week is not enough.
I cannot be with you every day. That is honest, and it matters. Between our sessions, you have access to an AI assistant built around the tools we agree to follow based on my framework and your needs. It holds you accountable to the plan, and flags when something is not sticking.
The thinking happens with me. The practice happens every day.
THE BIGGER PICTURE
This knowledge should not be reserved for the elite.
The tools that help athletes perform and live well — awareness of how dopamine shapes motivation, how sleep affects decision-making, how belonging sustains mental health — are known. They are documented in research. What is missing is translation: from the academic paper to the person who needs it, at a price they can actually pay.
That is part of what this work is. Making it accessible. The scholarship programme is one expression of that. The long-term direction is the same: a model where the price is never the barrier.
The idea behind the work
Sustainable performance is not about slowing down. It is about aligning your habits, your lifestyle, and your meaning so the work holds when the results do not.
Santiago Deicas · Wellbeing & Performance Coach
Start with a conversation.
A free 30-minute call. No pitch. An honest look at where you are and where you want to go.