Athletic Wellbeing Coach
Perform better by living whole.
I work with coaches and athletes in professional sport to build the wellbeing foundation that makes elite performance sustainable. Working in English, Spanish, and Portuguese.
BSc Recreation & Sport Management, Distinction · HDip Social Policy, First Class Honours · Servette FC Féminin, Switzerland · Scoil Éanna, Cork
Professional sport prepares the body. Who prepares the person?
Both professional athletes and amateur athletes burn out. Even the best in the world still lose themselves when the career ends. Still make decisions under pressure they regret, no matter how much they trained.
They face something else in this environment. Social media, negativity, artificial intelligence, a constant stream of information following them wherever they go. The brain has not adapted to this yet. Nobody prepared it to.
What I do is prepare athletes for that environment. To reduce the influence of those distractions, use the tools as an opportunity, and build habits that improve performance and stay with them through their career and into whatever comes after.
How I work
One service. One focus.
Athletic Wellbeing Coaching
Research-informed, one-on-one support to build the habits, mindset, and self-knowledge that sustain high performance over time. Includes how to use AI and technology as an asset, not a source of anxiety. We start with an honest assessment. We work on one thing at a time.
Free 30-min initial call · English, Spanish, Portuguese
BETWEEN SESSIONS
AI as a tool, not a threat.
The brain is a muscle. Like every other muscle, it responds to consistent, well-directed training. One session a week is not enough.
I cannot be with you every day. That is honest, and it matters. Between our sessions, you have access to an AI assistant built around the tools we agree to follow based on my framework and your needs. It holds you accountable to the plan, and flags when something is not sticking.
The thinking happens with me. The practice happens every day.
The idea behind the work
Sustainable performance is not about slowing down. It is about aligning your habits, your lifestyle, and your meaning so the work holds when the results do not.
Santiago Deicas · Athletic Wellbeing Coach
Start with a conversation.
A free 30-minute call. No pitch. An honest look at where you are and where you want to go.