Work with me
Athletic Wellbeing Coaching
One-on-one support to build the foundation that makes elite performance sustainable. Research-informed. Built around the person, not the programme.
What we work on
Professional sport is very good at preparing athletes physically. It is much less good at preparing the person underneath. The habits, the self-knowledge, the capacity to endure difficulty, the identity that exists outside the result. Those are not soft extras. They are what separates athletes who last from athletes who burn out.
We use the RAÍCES framework — five areas that shape performance and quality of life. One of those areas is the relationship with technology. Artificial intelligence is changing how sport is analysed, tracked, and coached. Most athletes and coaches are navigating that shift alone. Learning to use AI as a tool — for habit tracking, self-knowledge, and better decisions — is part of the work. So is learning to recognise when it is working against you.
The five roots
- Habits — how you use your time and attention, what your environment reinforces
- Body — sleep, nutrition, daily routine as the base of mental performance
- Connection — relationship with yourself, with others, with something beyond the sport
- Meaning — why you do what you do, who you are outside of it
- Tools — AI and technology as an assistant that supports your performance, not a source of anxiety or compulsive distraction
Who this is for
- Coaches and athletes in professional or semi-professional sport
- People who are performing but feel something is missing
- People in transition — injury, retirement, change of club or country
- Spanish and Portuguese speaking sportspeople who prefer to work in their language
What this is not
- This is not clinical psychology or psychotherapy
- This is not a fitness or training programme
- This is not a service for people who are not ready to be honest
What a session looks like
- 30 to 60 minutes, online or in person in Cork
- Structured around your five roots
- You leave with one concrete thing to work on, not a list
Common questions
Do I need to be a professional athlete?
No. The work is relevant to anyone in a competitive sporting environment — coaches, semi-professional players, youth athletes close to making the step up. What matters is that you are serious about the sport and about yourself.
Is this the same as sport psychology?
No. Sport psychology is a regulated clinical profession. I am a practitioner and researcher — I draw on the same literature but I am not a licensed psychologist. If you need clinical support, I will tell you and point you in the right direction.
What does AI have to do with athletic wellbeing?
More than most people realise. AI is already inside professional sport — analysis tools, wearables, performance tracking, content. For many athletes and coaches it generates anxiety rather than advantage because nobody has helped them build a framework for using it intentionally. That is one of the things we work on.
Can we work in Spanish or Portuguese?
Yes. Both languages are available. Most of my academic and research background is in English, so some tools and frameworks will reference English sources, but sessions and communication can be entirely in Spanish or Portuguese.
How do we start?
Book a free 30-minute call. We talk. If it makes sense to work together, we build a plan. If it does not, you leave with something useful anyway.