Work with me
Wellbeing & Performance Coaching
One-on-one support to build the habits, body, relationships, and sense of meaning that make elite performance sustainable. Grounded in positive psychology and the PERMA framework. Supported by wearable technology and a daily AI accountability tool that works between sessions.
What we work on
Professional sport is very good at preparing athletes physically. It is much less good at preparing the person underneath. The habits, the self-knowledge, the capacity to endure difficulty, the identity that exists outside the result. Those are not soft extras. They are what separates athletes who last from athletes who burn out.
We use the RAÍCES framework — five areas that shape performance and quality of life:
The five roots
- Habits — how you use your time and attention, what your environment reinforces. Reducing high-dopamine, low-effort behaviours (social media, ultra-processed food) that create anxiety without building anything. Adding habits that cost effort and return compound value.
- Body — sleep, nutrition, and daily routine as the base of mental performance. Tracked with Apple Watch or Oura Ring data where available. Guided by research on circadian rhythm, nutrition, and recovery.
- Connection — relationship with yourself, with others, and with something larger than the sport. Sense of belonging. The team, the community, the language of the place where you live.
- Meaning — why you do what you do. Who you are when the sport ends. The PERMA model (Positive emotion, Engagement, Relationships, Meaning, Achievement) as a framework for a life that is more than performance.
- Tools — how you use technology and information. Intentionally or compulsively. Wearables as data for self-knowledge, not anxiety. AI as infrastructure for accountability between sessions. Journaling as a daily practice that builds awareness.
Who this is for
- Coaches and athletes in professional or semi-professional sport
- People who are performing but feel something is missing
- People in transition — injury, retirement, change of club or country
- Young athletes who have the talent but not yet the tools
- Spanish and Portuguese speaking sportspeople who prefer to work in their language
What this is not
- This is not clinical psychology or psychotherapy
- This is not a fitness or training programme
- This is not a service for people who are not ready to be honest
How it works
- Weekly or biweekly sessions online (or in person in Cork)
- Daily AI check-ins between sessions — sleep, mood, habits, training load
- Wearable data integration where available (Apple Watch, Oura Ring, Whoop)
- Journaling protocol built into the daily practice
- You leave each session with one concrete thing to work on, not a list
BETWEEN SESSIONS
AI as a tool, not a threat.
The brain is a muscle. Like every other muscle, it responds to consistent, well-directed training. One session a week is not enough.
I cannot be with you every day. That is honest, and it matters.
Between our sessions, you have access to an AI assistant built around the tools we agree to follow based on my framework and your specific needs. It keeps you accountable to the plan, prompts you to apply what we worked on, and flags when something is not sticking. When we meet again, we pick up from where the week actually went.
The thinking happens with me. The practice happens every day.
SEMILLA
For young athletes building their foundation
The habits that shape a career are often formed before the career properly begins. SEMILLA is a one-month programme for athletes competing at national level or in youth international programmes who want to build that foundation deliberately, before the pressure of a senior career makes it harder.
What is included
- Four online sessions built around the RAÍCES framework
- Personalised AI assistant setup so the tools work for you, not against you
- A clear picture of your five roots and one concrete thing to build on
How it works
SEMILLA runs on a scholarship model. Athletes competing at national level or internationally receive 50% off. Argentine athletes representing Argentina in an Olympic discipline receive 80% off (under 23) or 50% off (any age). If the work fits and the athlete is committed, selected participants continue at a reduced monthly rate beyond the first month.
Places are limited. If you are interested, book a free call and say it is for SEMILLA.
Common questions
Do I need to be a professional athlete?
No. The work is relevant to anyone in a competitive sporting environment — coaches, semi-professional players, youth athletes close to making the step up. What matters is that you are serious about the sport and about yourself.
Do I need to use a wearable device?
No. If you have an Apple Watch, Oura Ring, or similar device, we can incorporate that data into the work. If you do not, the daily check-ins and journaling give us enough to work with. The wearable is a layer of depth, not a requirement.
Is this the same as sport psychology?
No. Sport psychology is a regulated clinical profession. I am a practitioner in wellbeing and mental performance — I draw on the same literature but I am not a licensed psychologist. If you need clinical support, I will tell you and point you in the right direction.
What does AI have to do with athletic wellbeing?
More than most people realise. AI is already inside professional sport — analysis tools, wearables, performance tracking, content. For many athletes and coaches it generates anxiety rather than advantage because nobody has helped them build a framework for using it intentionally. That is one of the things we work on.
Can we work in Spanish or Portuguese?
Yes. Both languages are available. Most of my research background is in English, so some tools and frameworks reference English sources, but sessions and communication can be entirely in Spanish or Portuguese.
How do we start?
Book a free 30-minute call. We talk. If it makes sense to work together, we build a plan. If it does not, you leave with something useful anyway.